A step ahead of tomorrow
The Digital team is a little bit obsessed with building brands around how people get their news today as well as anticipating how they will get it tomorrow.
The several hundred people who make up this team spend their time designing digital products, investigating emerging news brands and new behaviors, and supporting the digital products of our television and radio stations. They know they must understand how news audiences are behaving.
We can all see that this behavior is changing -- from paging through a newspaper and flipping on the 6 o’clock news to swiping a news notification or clicking a smart TV icon.
In order to help Scripps change along with – and maybe a little ahead of – its audiences, those in the Scripps Digital group are tasked with a number of jobs: operating as an incubator of new product ideas, being a resource that supports and provides direction to our stations’ local markets, and acting as an investor who is constantly searching for new opportunities.
This group owns strategy and also execution of digital content, sales and revenue results as well as product development and marketing.
It’s a big job, and the company is counting on their success.
Partnerships & Acqusition
Build it or buy it. That could be the motto of the Digital Solutions Group -- if they slowed down long enough to choose a motto. This group inside Scripps Digital is building digital businesses to fix problems that haven’t been solved and buying businesses where someone else found the opportunity first. They are driving hard to either buy or build what Michael Lewis famously called “the new new thing”, fueled by entrepreneurial spirit, a company culture of experimentation and energy drinks.
The latest digital acquisition by Scripps was Midroll Media, the podcast industry leader that distributes podcasts through its Howl app and generates revenue for hundreds of shows. Midroll connects companies and brands to sponsor some of the most beloved and respected names in podcasting. Click here to see details on the deal.
Newsy is a digital video news service that provides “news with the why,” built to inform and engage by delivering today’s top stories across platforms. Its content is available on over-the-top (OTT) services including Roku, Amazon Fire TV and Google Chromecast; on mobile for iOS, Android, Kindle Fire and Windows devices; through on-demand and live-stream viewing at newsy.com; and via connected television. Click for a video explanation.
Newsy received a 2015 National Edward R. Murrow Award for Best Documentary, Small Market.
Scripps’ most successful niche digital product so far is StormShield. This app turns your iPhone or Android into an emergency weather radio. Get storm-based alerts for winter storm season, tornado, hurricane, flood, thunderstorm and other life-threatening weather events via voice and push notifications.
DecodeDC is a political reporting podcast and blog that aims to be a reliable, honest and highly entertaining source of insight and explanation. We want to provide enlightening and enjoyable coverage of Washington’s people, culture, policies and politics.
WeatherSphere combines science with simplicity. We focus on immediate information by providing a collection of applications that are straightforward, reliable and built with the user in mind. We take massive amounts of data and turn it into information that can protect you from the storm, direct you to the best fishing hole or steer you toward that big wave.
Parents have an online tool to help them connect with relevant information for their active kids. Youthletic.com offers helpful insight on youth sports, nutrition, sports medicine, and other topics any parent with a packed activity schedule can appreciate. In select markets, the online resource also gives parents access to search for youth sports organizations based on location, age, cost and parent reviews.
Podium arms the public with the power to stay informed and to influence their representatives in Washington. Podium combines the company’s mission to educate and inform with the convenience of mobile technology. Going beyond just informing people, the app leverages the power of social media to get them directly involved in the political process.
Owning Local Markets
At WCPO.com in Cincinnati, a growing number of “Insiders” pay a monthly subscription fee to gain access to premium content -- long-form storytelling, investigative reporting, and explanatory journalism. This in-depth storytelling is created through text and imagery that look beautiful on any device. As an example, please see this WCPO.com story about the unsolved execution-style death of a local police officer.
In addition, WCPO Insiders receive a concierge-like membership that helps them live a more locally-connected life. We combine great local content with deals from loved local businesses that convey a sense of Cincinnati to those who love the city. WCPO.com not only tells Insiders what they need to know about the communities but makes them feel more a part of those communities.
Scripps Digital drives the coordinated local and national digital sales efforts across the country in all of our television markets. Contact us to see how we can work together to get your message on the right platforms and in front of the right people.