Scripps Digital works across all areas of the E.W. Scripps Co., with oversight of strategy and execution on digital platforms for content, sales and revenue, product development and digital marketing.
Scripps Digital has two main missions. First, it is charged with leading the company’s digital strategies around journalism and advertising products for digital consumers and customers in 26 Scripps markets and across national platforms.
Second, and just as important, Scripps Digital is charged with developing and acquiring new businesses, products and services for digital media that represent a continuation of the 135-year-old Scripps legacy to reinvent itself, as it has so many times before.
An example of a new product of Scripps Digital is the Storm Shield Severe Weather app.
This app turns your iPhone or Android into an emergency weather radio. Get storm-based alerts for winter storm season, tornado, hurricane, flood, thunderstorm and other life-threatening weather events via voice and push notifications. The Storm Shield app is available on your iPhone or Android device for $4.99.