A step ahead of tomorrow
The Digital team is a little bit obsessed with building brands around how people get their news today as well as anticipating how they will get it tomorrow.
The several hundred people who make up this team spend their time designing digital brands, investigating emerging news brands and new behaviors, and supporting the digital products of our television and radio stations. They know they must understand how today’s consumers are seeking out and engaging with news and entertainment content.
We can all see that this behavior is changing -- from paging through a newspaper and flipping on the 6 o’clock news to swiping a news notification or listening to a podcast.
In order to help Scripps change along with – and maybe a little ahead of – its audiences, those in the Scripps Digital group are tasked with a number of jobs: operating as an incubator of new product ideas, being a resource that supports and provides direction to our stations’ local markets, and acting as an investor who is constantly searching for new opportunities.
This group owns strategy and also execution of digital content, sales and revenue results as well as product development and marketing.
It’s a big job, and the company is counting on their success.
Partnerships & Acquisition
Build it or buy it. That could be the motto of the Digital Solutions Group -- if they slowed down long enough to choose a motto. This group inside Scripps Digital is building digital businesses to fix problems that haven’t been solved and buying businesses where someone else found the opportunity first. They are driving hard to either buy or build what Michael Lewis famously called “the new new thing”, fueled by entrepreneurial spirit, a company culture of experimentation and energy drinks.
Newsy is an award-winning millennial-focused over-the-top video news service that provides “news with the why” through platforms including SlingTV, Apple TV, Watchable from Comcast, Amazon Fire and Roku, among others.
Midroll is the leading podcast company, producing dozens of original shows and representing more than 250 in an ad network that connects brands to some of the most beloved and respected names in podcasting. Sample popular shows such as Comedy Bang Bang, The Longest Shortest Time and The David Gregory Show.
Cracked is a humor and satire brand that informs and entertains millennial audiences through a high-traffic website, mobile apps, original digital video, social media and a popular podcast.
In dozens of TV and radio markets across the country, Scripps stations provide news, information and streaming video across all of their news apps and websites. Each local TV market also has a Roku channel to provide video content and live coverage.
Scripps’ StormShield turns any iPhone or Android into an emergency weather radio. The app provides storm-based alerts for winter storm season, tornado, hurricane, flood, thunderstorm and other life-threatening weather events via voice and push notifications. In Scripps markets, local meteorologists also provide life-saving severe weather coverage.
People’s lives are busier and busier these days. The goal of Simplemost is to provide women with ideas and tips to help make things just a little easier. From money-saving advice to quick and easy recipes to stories about the good in the world, Simplemost is focused on creating interesting stories that delight our readers.
Owning Local Markets
WCPO Insider: Strong journalism + rewards from local businesses = community
At WCPO.com in Cincinnati, a growing number of “Insiders” pay a monthly subscription fee to gain access to premium content -- long-form storytelling, investigative reporting, and explanatory journalism.
In addition, WCPO Insiders receive a concierge-like membership that helps them live a more locally-connected life. We combine great local content with deals from loved local businesses that convey a sense of Cincinnati to those who love the city. WCPO.com not only tells Insiders what they need to know about the communities but makes them feel more a part of those communities.
Scripps Digital drives the coordinated local and national digital sales efforts across the country in all of our television markets. Contact us to see how we can work together to get your message on the right platforms and in front of the right people.