National Digital

Scripps Digital

Scripps Digital works across all areas of the company, overseeing strategy and execution on television and newspaper digital platforms for content, sales and revenue as well as product development and digital marketing.

At the beginning of 2011, Scripps signaled its commitment to developing its local digital media business by combining all of its digital work into a single organization. This organization, under the direction of a digital leadership group, works closely with the leadership of the Newspaper and Television divisions. The focus on digital is beginning to deliver long-term financial benefits as the company finds new and efficient platforms for bringing together advertisers and audiences.
 
Scripps Digital has tsymson_workshree key roles.
 
First, it is charged with leading the company’s digital strategies around journalism and advertising products for digital consumers and customers in the 26 Scripps markets and across national platforms.
 
Second, and just as important, Scripps Digital is charged with developing and acquiring new businesses, products and services for digital media that represent a continuation of the 135-year-old Scripps legacy to reinvent itself, as it has so many times before. 
 
Third, Scripps Digital drives the coordinated local and national digital sales efforts across the country in all of our television and newspaper markets.

 

Digital strategies

Among the key digital strategies Scripps Chief Digital Officer Adam Symson (above) and his team are pursuing are:
  • Startup partnerships and acquisitions. For instance, in early 2014, Scripps purchased  Newsy, a digital video news service, for $35 million. A five-year-old Columbia, Mo.-based company, Newsy gives Scripps a platform to serve national digital audiences and generate revenue with a curated approach to storytelling.

    Another example is DecodeDC, a political reporting podcast funded through a Kickstarter campaign that Scripps acquired in the fall of 2013.

  • Owning its local markets. In February 2014, Scripps launched a subscriber/membership program at  WCPO.com, the website for WCPO, its ABC affiliate in Cincinnati, which provides premium journalism content in exchange for a small monthly subscription fee. The unique membership model offers content and design well beyond a typical TV station’s website and aspires to be the primary source of local news in its market. An example of this in-depth journalism and cutting-edge design is this story about the unsolved execution-style death of a local police officer.

    The membership model is the latest way Scripps is working to engage consumers and ‘win digital’ in its local marketplaces. It also is rolling out beautifully created responsive design websites at all of its television stations and newspapers.

    Scripps Digital also led the development and design of products for its newspaper division that allow subscribers to find the most in-depth local news on their favorite and most convenient digital platforms – smartphones, tablets, laptops and desktops.
     
  • Custom consumer app development. Scripps’ most successful niche digital product so far is StormShield, which turns your smartphone into an emergency weather radio. (See links below to try it out.)

We're hiring

The company believes a broad deployment of additional sales resources supporting the digital initiatives positions it to take advantage of growing revenue opportunities. In 2013, Scripps hired more than 100 digital-only sales professionals for its television and newspaper segments, and it is hiring additional sales people in 2014.

In addition, we are hiring designers, coders, digital journalists and digital marketers.

Visit the Scripps Careers page to view our openings.

Try Storm Shield

An example of a new product of Scripps Digital is the Storm Shield Severe Weather app.

This app turns your iPhone or Android into an emergency weather radio. Get storm-based alerts for winter storm season, tornado, hurricane, flood, thunderstorm and other life-threatening weather events via voice and push notifications. The Storm Shield app is available on your iPhone or Android device for $4.99.

  

Contact our National Advertising Sales Team

National & Consumer
Horace Clark
Digital Sales Manager
(513) 977-3029
Horace.clark@scripps.com

Political & Advocacy
Ted Duggan
Digital Sales Manager
(410) 353-8780
ted.duggan@scripps.com