Scripps Digital works across all areas of the company, overseeing strategy and execution on television and newspaper digital platforms for content, sales and revenue as well as product development and digital marketing.
Scripps Digital has three key roles.
- First, it is charged with leading the company’s digital strategies around journalism and advertising products for digital consumers and customers in the 26 Scripps markets and across national platforms.
- Second, and just as important, Scripps Digital is charged with developing and acquiring new businesses, products and services for digital media that represent a continuation of the 135-year-old Scripps legacy to reinvent itself, as it has so many times before.
- Third, Scripps Digital drives the coordinated local and national digital sales efforts across the country in all of our television and newspaper markets.
Startup partnerships and acquisitions.
DecodeDC is a political reporting podcast and blog funded through a Kickstarter campaign that Scripps acquired in the fall of 2013. The foremost aim of DecodeDC is to be useful. We want to be a reliable, honest and highly entertaining source of insight and explanation. We want to provide coverage of Washington’s people, culture, policies and politics that is enlightening and enjoyable. Our guiding principle: We are IN DC but not OF DC.
In early 2014, Scripps purchased Newsy, a digital video news service, for $35 million. A five-year-old Columbia, Missouri-based company, Newsy gives Scripps a platform to serve national digital audiences and generate revenue with a curated approach to storytelling.
For the first time, parents in Southwest Ohio and Northern Kentucky have an online tool to help them connect with the perfect youth sports organizations for their kids. Youthletic.com offers parents what no other local service can do – search for youth sports organizations based on location, age, cost and parent reviews.
WeatherSphere – Scripps acquired the digital app in 2014. It solidified its commitment to weather coverage wherever it’s needed. The mobile app connects us with an entirely new generation of consumers seeking a way to get weather information wherever they are.
Podium – Podium arms the public with the power to stay informed and to influence their representatives in Washington. Podium, combines the company’s mission to educate and inform with the convenience of mobile technology. Going beyond just informing people, the app leverages the power of social media to get them directly involved in the political process.
Owning its local markets.
In February 2014, Scripps launched a subscriber/membership program at WCPO.com, the website for WCPO, its ABC affiliate in Cincinnati, which provides premium journalism content in exchange for a monthly subscription fee. Join to become a WCPO Insider. What does being an Insider mean? Take a look at this video.
The unique membership model offers content and design well beyond a typical TV station’s website and aspires to be the primary source of local news in its market. An example of this in-depth journalism and cutting-edge design is this story about the unsolved execution-style death of a local police officer.
The membership model is the latest way Scripps is working to engage consumers and ‘win digital’ in its local marketplaces. It also is rolling out beautifully created responsive design websites at all of its television stations and newspapers.
Scripps Digital also led the development and design of products for its newspaper division that allow subscribers to find the most in-depth local news on their favorite and most convenient digital platforms – smartphones, tablets, laptops and desktops.
Custom consumer app development.
Scripps’ most successful niche digital product so far is StormShield. This app turns your iPhone or Android into an emergency weather radio. Get storm-based alerts for winter storm season, tornado, hurricane, flood, thunderstorm and other life-threatening weather events via voice and push notifications. The Storm Shield app is available on your iPhone or Android device for $4.99.
The company believes a broad deployment of additional sales resources supporting the digital initiatives positions it to take advantage of growing revenue opportunities. In 2013, Scripps hired more than 100 digital-only sales professionals for its television and newspaper segments, and it is hiring additional sales people in 2014.
In addition, we are hiring designers, coders, digital journalists and digital marketers.
Visit the Scripps Careers page to view our openings.