KMCI, Ch. 38, Lawrence, KS

• Mailing Address	4720 Oak St. Kansas City, MO 64112-2236
• Main Number	816-753-4141
• Fax Number	816-932-0761
• Web Site	www.38thespot.com
• VP and GM	Michael Vrabac
• Network Affiliation	Independent
• Founded	1988
• Promotional Phrase	"38 The Spot"
• Market Rank	31

Background and Distinctions

KMCI-TV, “38 The Spot” is an Emmy award winning TV station which has quickly emerged as the hot “Spot” for young, upscale Kansas City viewers. KMCI is a “pure” independent serving the Kansas City, MO/KS DMA. The station is branded as “38 The Spot” and targets men 18 to 34. “38 The Spot” is the home of syndicated hits such as The Simpsons, That ‘70s Show, Malcolm in the Middle, The King of Queens and a live, nightly sports-talk program, The 38 Sports Spot. In July 2003, KMCI launched its new digital transmitting facility, making it Kansas City’s most powerful TV station! KMCI-TV operates as a duopoly with Scripps owned, NBC affiliate KSHB-TV.