Scripps
 
 
  William B. Peterson    
  Senior Vice President/Television    
Bill Peterson, , is senior vice president/television station group for The E. W. Scripps Company.  His background is in television station management and local news.  Previously he was vice president and general manager of Scripps-owned WPTV NewsChannel 5 in West Palm Beach, Florida.  He held similar positions at WRAL-TV, Raleigh, North Carolina; WPEC-TV also in West Palm Beach, Florida; and WTKR-TV, Norfolk, Virginia.

Before station management, Peterson’s career was in television news starting as a photographer then reporter at WSPD-TV (now WTVG) in Toledo, Ohio. He became news director at that station, and then started a cross-country tour as news director at KCST (now KNSD), San Diego; WKYC, Cleveland; WPLG, Miami; and KNBC, Los Angeles.

Peterson majored in electrical and electronic engineering at the University of Toledo, and was commissioned a lieutenant in the U. S. Army through R.O.T.C. there.  He served two years of active duty as lieutenant and five years of active reserve duty as a captain.

Peterson was honored by the Florida Association of Broadcasters as Florida Broadcaster of the Year in 1996.

He is married to Kathleen Peterson, and they have two grown children.

 
 
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