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Our
Logo |
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Take eight
lines and turn them into a trademark
that
conveys a company's
heritage, symbolizes its products,
describes its culture and can be
reproduced in a variety of
media. |
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That's what the New York design
firm Chermayeff &
Geismar accomplished
for Scripps in 1985. |
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The lighthouse that had represented
Scripps since the
1920s was replaced
with a stylized version that can
be
reproduced in blue, gray or black. |
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The current logo's predecessor
was used by Carl Magee,
an Albuquerque
publisher, to illustrate his "Turning
on the
Light" column. When Scripps
acquired Magee's
newspaper, company
president Roy Howard adopted the
logo as the corporate symbol. He
also appropriated the
motto Magee
used, "Give light and the people
will find their
own way." |
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