Content brands that engage audiences across geographies and platforms
Today’s media consumers have so many content choices, and they are entirely in control of what they want to read and watch. They also have many new ways of discovering this content.
The Scripps National Media division was designed with this media landscape in mind. The brands that make up the division are focused on national marketplaces rather than specific distribution platforms. Although they are very different kinds of content businesses, their teams share a passion for engaging audiences across geographies and media platforms.
Newsy is a national news network produced by millennials for a millennial audience. Its original programming lineup includes the evening newsmagazine “The Why,” the morning show “The Day Ahead” and the newsmaker spotlight program “30 Minutes With.” Newsy can be found anywhere audiences watch television: through most of the country’s largest cable services, all of the major over-the-top platforms and set-top box content providers as well as at newsy.com and through its mobile app.
Midroll is the podcast industry leader, helping listeners find and listen to shows through its Stitcher mobile app, creating owned-and-operated shows and representing about 300 other podcasts through its national advertising network. Midroll is at the forefront of the burgeoning podcast marketplace.
Simplemost is a website that provides women with ideas and tips to help make their busy lives just a little easier. From money-saving advice to quick and easy recipes to features about the good in the world, Simplemost is focused on creating interesting stories that delight readers.
The Katz networks are four audience-targeted, Nielsen-rated multicast networks that each reach about 90 percent of the country through over-the-air and cable/satellite distribution. To learn more, visit the four networks’ websites: Bounce, Grit, Escape and Laff.
Scripps Digital drives the coordinated local and national digital sales efforts across the country in all of our television markets. Contact us to see how we can work together to get your message on the right platforms and in front of the right people.