Dunning promoted to Scripps director of advertising

Tue, August 26, 1997 by Tim King

CINCINNATI, Ohio – Jerry E. Dunning, vice president of advertising at the Rocky Mountain News since October 1995, has been promoted to director of advertising for The E. W. Scripps Company’s newspaper division. Scripps, parent of the Rocky Mountain News, operates daily newspapers in 16 markets across the country.In his new position, Dunning will develop corporate accounts in key strategic categories, conduct advertising analysis of individual markets, and provide advertising consultation to all Scripps newspapers – which reach 1.2 million daily households and 1.3 million on Sunday.Dunning will remain in Denver and work closely with his local successor, Mark Wurzer, who today was named vice president of advertising for the Rocky Mountain News after serving the past 19 months as director of national advertising and the previous 17 months as director of retail advertising at the Los Angeles Times."Jerry Dunning has developed a knowledge of newspaper advertising that comes with more than 30 successful years in the business," said Alan M. Horton, senior vice president for newspapers. "All of our newspapers – and their advertisers – are soon to benefit from his expertise and experience."Before joining the Rocky Mountain News, Dunning spent 17 months as advertising director at the company’s Commercial Appeal in Memphis.He was advertising director at The Pittsburgh Press from 1986 to 1992 before holding a similar title at the Pittsburgh Post-Gazette, the Press’ joint-operating partner that bought the Press from Scripps at the end of 1992. Dunning was at the Post-Gazette until he rejoined Scripps in Memphis.Prior to his tenure in Pittsburgh, he was general manager of the company’s Lakeland (Fla.)-based Gulf Coast Newspapers (that have since been sold) from July 1986 to December 1986, and advertising director of Scripps’ Knoxville News-Sentinel from 1981 to 1986. He previously held advertising and managerial positions at newspapers in Iowa, Illinois and Virginia dating back to 1964.He received bachelor’s degree in journalism from the University of Southern Mississippi. His minor was in marketing and advertising.Dunning and his wife, Linda, have four grown children.The E. W. Scripps Company operates nine television stations; daily newspapers in 16 markets; two television production companies, Los Angeles-based Scripps Howard Productions and Knoxville’s Cinetel Productions; United Media, a licenser and syndicator of news features and comics; and Home & Garden Television – a 24-hour cable network.