February revenues increase 8.7 percent

Thu, March 12, 1998 by Rich Boehne

CINCINNATI, Ohio - The E.W. Scripps Company’s consolidated revenues increased 8.7 percent in February to $106 million, compared to $97.9 million in February 1997.Newspaper advertising moved up 8.4 percent to $49.8 million compared to $45.9 million for the same month a year ago. Classified advertising for February increased 11.8 percent to $20.4 million compared to $18.2 million in 1997. Newspaper revenues overall were up 7 percent to $68 million from $63.6 million for February 1997.Broadcast television revenues declined 6.1 percent to $21.5 million compared to $22.9 million in February 1997. Broadcast revenues were down year-over-year largely due to the overall negative effect of Olympic coverage on competing networks and stations. Year-to-date broadcast revenues were up 1.3 percent to $45.6 million over the same period in 1997.Category Television revenues increased to $9 million from $4.7 million in the same period a year ago.The number of subscribers at Home & Garden Television reached 39.3 million in February, up 1.5 million from the previous month, according to the Nielsen Homevideo Index. The number of Food Network subscribers reached 31.5 million in February, up 1.4 million from the previous month, according to the Nielsen index.Revenues from Licensing and Other Media increased 24 percent to $8.8 compared to $7.1 million in February 1997. The E.W. Scripps Company operates 20 daily newspapers; nine network-affiliated television stations; two TV networks, Home & Garden Television and the Food Network; a TV programmer, Cinetel Productions; and United Media, a worldwide syndicator and licensor of news features and comics.