May revenues increase 11 percent

Mon, June 08, 1998 by Mark Kroeger

CINCINNATI, Ohio - The E.W. Scripps Company’s consolidated revenues increased 11 percent in May to $130 million, compared to $117 million in May 1997.For comparative purposes, the company's monthly revenue report excludes divested operations and includes acquired operations as if they had been purchased on Jan. 1, 1997.Newspaper advertising moved up 13 percent to $59.7 million compared to $53 million for the same month a year ago, benefiting from the additional Sunday in May 1998 versus 1997. Classified advertising for May increased 18 percent to $25.6 million compared to $21.7 million in 1997. Total newspaper revenues were up 11 percent to $78.9 million from $71.2 million for May 1997.Broadcast television revenues increased 2 percent to $31.4 million compared to $30.7 million in May 1997. Political advertising was $1.6 million compared to none in May 1997.Category television revenues increased 88 percent to $12 million from $6.4 million in the same period a year ago. The number of subscribers at Home & Garden Television reached 41.4 million in May, up 300,000 from the previous month, according to the Nielsen Homevideo Index. The number of Food Network subscribers reached 32.7 million in May, up 400,000 from the previous month, according to the Nielsen index.The E.W. Scripps Company operates 20 daily newspapers; nine network-affiliated television stations; two TV networks, Home & Garden Television and the Food Network; a TV programmer, Cinetel Productions; independent Yellow Pages directories in Florida and Tennessee; and United Media, a worldwide syndicator and licensor of news features and comics.