Scripps July revenues increase 7.1 percent

Wed, August 12, 1998 by Rich Boehne

CINCINNATI, Ohio - The E.W. Scripps Company’s consolidated revenues increased 7.1 percent in July to $108 million, compared to $101 million in July1997.For comparative purposes, the company's monthly revenue report excludes divested operations and includes acquired operations as if they had been purchased on Jan. 1, 1997.Newspaper advertising moved up 6.2 percent to $50.7 million compared to $47.7 million for the same month a year ago. Classified advertising for July increased 3.4 percent to $22 million compared to $21.3 million in 1997. Total newspaper revenues were up 4.5 percent to $68.5 million from $65.5 million for July 1997.Broadcast television revenues in July, at $22.2 million, were 3.9 percent below last year. The decline was largely due to lost auto advertising caused by the General Motors strike. However, a general weakness in broadcast revenues is continuing in August. Political advertising revenues for the month were $1 million compared to none for the same period in 1997.Category television revenues increased 74 percent to $10.2 million from $5.9 million in the same period a year ago. The number of subscribers at Home & Garden Television reached 43.4 million in July, up 1.2 million from the previous month, according to the Nielsen Homevideo Index. The number of Food Network subscribers reached 33.6 million in July, up 500,000 from the previous month, according to the Nielsen index.The E.W. Scripps Company operates 20 daily newspapers; nine network-affiliated television stations; two TV networks, Home & Garden Television and the Food Network; a TV programmer, Cinetel Productions; independent Yellow Pages directories; and United Media, a worldwide syndicator and licensor of news features and comics.