Scripps newspapers name marketing exec
Wed, July 17, 2002 by Mark Kroeger
CINCINNATI – Linda Sease, former vice president of marketing and new media for the Rocky Mountain News in Denver, has been named marketing director for The E. W. Scripps Company’s newspaper division.Sease, who has been recognized as one of the newspaper industry’s leading marketing professionals, will be responsible for directing marketing activities within the Scripps newspaper division, including strategic planning, market research, brand and product management, advertising and promotion and new product development.“Bringing Linda onboard underscores our commitment at Scripps to build on the powerful brand identity that our newspapers have in the communities they serve,” said Stephen W. Sullivan, vice president/newspaper operations for Scripps. “Her proven skill as a newspaper marketing executive, we believe, will help us improve the marketing capabilities at all of our daily and community newspapers.”Sease served as marketing chief for the Scripps-owned Rocky Mountain News from 1995 until the business operations of the Rocky and The Denver Post, owned by MediaNews Group, were merged in January 2001. After leaving the Rocky, she worked as director of new business for Clear Channel Communications in Denver and also operated her own interior design company.Sease came to the Rocky Mountain News from Houston where she had worked 15 years as a marketing, communications and public relations professional. From 1984 to 1987 she was director of public relations for Macy’s department stores in Texas and was director of public relations and corporate spokesman for all Foley’s department stores from 1990 to 1994. She was director of marketing for the Houston Ballet from 1987 to 1990 and director of communications for the Houston Rockets NBA basketball franchise from 1994 to 1995. Sease graduated from Texas Tech University in Lubbock in 1980 with a bachelor’s degree in advertising and public relations. In 1996 she was named Marketer of the Year in an annual competition sponsored by Ad Age magazine and the Newspaper Association of America. The same year, her work earned the ADL Norman Newhouse Human Relations Communications Award for the Rocky Mountain News.The E.W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates 21 daily newspapers, 10 broadcast TV stations and four cable television networks.Scripps national television network brands include Home & Garden Television, Food Network, DIY -- Do It Yourself Network and Fine Living. Scripps Networks programming can be seen in 25 countries.The company also operates Scripps Howard News Service, United Media, the worldwide licensing and syndication home of PEANUTS and DILBERT, and 31 Web sites, including hgtv.com, foodtv.com, diynet.com, fineliving.com and comics.com.