CINCINNATI – Michael S. Lubka, an innovative retail executive with extensive experience in upscale mail order, e-commerce and direct commerce retailing, has been named executive vice president and chief merchandising officer for Shop At Home Network.Lubka, 51, comes to Shop At Home from Neiman Marcus Direct, where he was senior vice president and general manager of the company’s successful Chef’s Catalog and chefscatalog.com retail businesses. He also oversaw the men’s electronics and collectibles division for Neiman Marcus Direct. At Shop At Home, Lubka will be responsible for all merchandising and sales functions. Shop At Home, with television production facilities and a retail distribution center in Nashville, is operated by The E. W. Scripps Company. “Mike Lubka brings a wealth of retail and leadership experience,” said Frank Woods, president of Shop At Home. “He has extensive background in food/kitchen and home merchandise products and those are the product areas that represent the cornerstone of growth for this company.”Lubka began his retailing career in the late 1970s as a trainee at Bloomingdale’s in New York City and has served in executive merchandising, marketing and sales roles for other name retailers such as Dan River Inc., Hammacher Schlemmer and Natural Wonders. He joined Chef’s Catalog in 1995 as director of merchandising and was promoted to vice president and general manager in 1998 when the business was acquired by the Neiman Marcus Group.Shop At Home network is a nationally televised home shopping service that sells merchandise through interactive electronic media, including broadcast, cable and satellite television. The company also operates a Web site at www.shopathometv.com. Shop At Home produces programming in digital format at its facilities in Nashville. Celebrating its 125th anniversary, The E.W. Scripps Company is a diverse media concern which also has interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates 21 daily newspapers, 10 broadcast TV stations and four cable and satellite television programming services. All of the company’s media businesses provide content and advertising services via the Internet.Scripps Networks brands include Home & Garden Television, Food Network, DIY — Do It Yourself Network and Fine Living. Home & Garden and Food Network each can be seen in about 84 million U.S. television households. Scripps Networks Web sites include FoodNetwork.com, hgtv.com, DIYnetwork.com and fineliving.com. Scripps Networks programming can be seen in 33 countries. Scripps also operates Scripps Howard News Service and United Media, which is the worldwide licensing and syndication home of PEANUTS and DILBERT.