Vrabac returns to Scripps to lead Tulsa's KJRH-TV

Tue, April 04, 2006 by Mark Kroeger

CINCINNATI – Michael Vrabac, a veteran executive with more than three decades of television experience, has been named vice president and general manager of KJRH, the Scripps-owned NBC affiliate in Tulsa, Okla.   The appointment, which is effective immediately, represents a return to Scripps for Vrabac, whose background includes 22 years of experience with the company’s TV station group.     “It’s always satisfying to bring a talented manager into the Scripps fold, but it’s especially rewarding to bring a popular and effective executive back to Scripps,” said Bill Peterson, senior vice president of the Scripps television station group. “Mike brings a wealth of market knowledge and management experience to KJRH, and he has the right temperament and passion to lead Channel 2.”   Since 1994, Vrabac had been director of sales for Tulsa’s CBS affiliate, KOTV. When KOTV’s parent, Griffin Communications LLC, recently purchased KWBT, Vrabac added sales responsibility for that station, Tulsa’s WB affiliate.   Immediately prior to KOTV, he spent 14 years in his first tenure at KJRH, where his last position was general sales manager. From 1972 to 1979, he held sales and management positions at KSHB, the Scripps-owned NBC affiliate in Kansas City, Mo.   Vrabac is currently the advisory board chairman for the Salvation Army-Adult Rehabilitation Center of Tulsa. He previously has been president of Broadcast Executives of Tulsa, and served on the NBC sales advisory committee and the Television Bureau of Advertising’s advisory board.   A 25-year resident of Tulsa, Vrabac and his wife, Mary, have three daughters.    About Scripps The E.W. Scripps Company (NYSE: SSP) is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.   The company’s portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 18 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics; Shop At Home, which markets a growing range of consumer goods directly to television viewers in roughly 57 million U.S. households and online through shopathometv.com; Shopzilla, the online comparison shopping service that carries an index of more than 30 million products from approximately 60,000 merchants; and uSwitch, a UK-based comparison and switching service that helps consumers compare prices on essential household services.

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