Food Network and Share our Strength Join Forces to End Childhood Hunger in America

Tue, May 08, 2007 by Mark O'Connor

                                <div class="shape" style="padding-right: 7.2pt; padding-left: 7.2pt; padding-bottom: 3.6pt; padding-top: 3.6pt">            <p style="margin: 0in 0in 0pt" class="MsoNormal">           <u>Press Contacts:</u>          </p>            Carrie Welch, Food Network, (212) 401-2420, <u>cwelch@foodnetwork.com</u> Elizabeth Kramer Wrege, Share Our Strength, (202) 478-6551, <u>ewrege@strength.org</u>Kelli Stich Mills, FerenComm, (212) 983-9898, <u>kellis@ferencomm.com</u>&nbsp;&nbsp;           </div>                        &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <em></em> <em>&nbsp;</em> <em>FOOD NETWORK </em><em>AND</em><em> SHARE OUR STRENGTH&reg;</em> <em>JOIN FORCES TO END CHILDHOOD HUNGER IN </em><em>AMERICA</em><em></em> <em>Network and Charity Enter Into Exclusive, Multi-Year Partnership </em> <em>&nbsp;</em><strong>NEW </strong><strong>YORK</strong><strong>, </strong><strong>May 8, 2007</strong> <strong>&ndash; </strong>Food Network announced today it will enter into its first, exclusive multi-year charitable partnership with Share Our Strength&reg;, the nation&rsquo;s leading organization working to end childhood hunger in America.&nbsp; The network and organization will work together to shed light on hunger in America, and identify ways Food Network viewers and Share Our Strength can work together to ensure that the 12 million children who are at risk of hunger have access to the nutritious food they need to learn, grow and thrive. &nbsp;&ldquo;The work that Share Our Strength has done in the hunger arena has been truly inspiring,&rdquo; said Brooke Johnson, President, Food Network.&nbsp; &ldquo;We are thrilled to join forces with this organization to help in the important fight to end childhood hunger in America.&rdquo;&nbsp;&ldquo;We are honored and delighted to have been chosen as Food Network&rsquo;s first official charitable partner,&rdquo; said Billy Shore, Share Our Strength&rsquo;s founder and executive director.&nbsp; &ldquo;By joining forces with Food Network, we know we will be able to elevate this issue among the hearts and minds of their caring, food-minded viewers to help attain our bold, yet achievable goal to end childhood hunger.&rdquo;&nbsp;The first endeavor in the partnership will be to support Share Our Strength&rsquo;s Great American Bake Sale&reg;, kicking off May 19, a national campaign that mobilizes people of all ages to help end childhood hunger in America by holding bake sales in their communities. &nbsp;Proceeds from the campaign, which runs through August, will be granted to hunger relief organizations across America that work to end childhood hunger. &nbsp;Since 2003, the Great American Bake Sale has raised over $3 million and over 1 million people have participated &ndash; baking, selling or buying goods.&nbsp;This year, Great American Bake Sale will include healthier options families can prepare together.&nbsp; Food Network will run PSA&rsquo;s featuring network stars Rachael Ray, Sandra Lee and Tyler Florence.&nbsp; In addition, Food Network will run an &ldquo;In the Kitchen&rdquo; Bake Sale on Saturday, May 19 during its popular daytime programming block.&nbsp; The special bake sale will kick off the overall Great American Bake Sale effort and will include shows like <em>Paula&rsquo;s Home Cooking</em>, hosted by Paula Deen, <em>Tyler&rsquo;s Ultimate</em> featuring Tyler Florence, and <em>Healthy Appetite</em> with Ellie Krieger. The top bake sale fundraiser will win a trip for two to Food Network, tickets to a taping of <em>Emeril Live!</em>, and a behind-the-scenes tour of the Food Network Kitchens.&nbsp;Food Network will also launch a PSA campaign to raise awareness for Share Our Strength and its mission. &nbsp;The spots will feature Food Network stars Bobby Flay and Alton Brown, encouraging viewers to get involved and to visit strength.org to find out ways to participate in the fight to end childhood hunger in America.&nbsp; Most recently, the network offered Share Our Strength visibility in it&rsquo;s first-ever <em>Food Network Awards</em> show, which aired April 15. Share Our Strength co-founder Billy Shore presented the Share Our Strength Food Humanitarian of the Year Award to acclaimed chef of New York&rsquo;s Tabla restaurant and long-time Share Our Strength supporter, Floyd Cardoz, during the ceremony. &nbsp;<strong>-more-</strong>&nbsp;<strong>&nbsp;</strong><strong>Food Network/Share Our Strength/2</strong>&nbsp;In the future, the two entities plan to launch an original platform specifically for Food Network. &nbsp;The network will also support other Share Our Strength initiatives such as Taste of the Nation, Operation Frontline and Hinges of Hope Tours.&nbsp; They will also create fundraising events in New York City and beyond to gather mutual partners and advertisers, further raising awareness and funds to combat this important problem.&nbsp; &nbsp;FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking.&nbsp; The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to more than 90 million U.S. households and averages more than seven million Web site users monthly. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. The E.W. Scripps Company (NYSE:SSP), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and FINE LIVING (www.fineliving.com), is the manager and general partner. Network (<u>www.hgtv.com</u>), Do It Yourself (<u>www.diynetwork.com</u>), Great American Country (<u>www.gactv.com</u>) and Fine Living (<u>www.fineliving.com</u>), is the manager and general partner.&nbsp;Since 1984, Share Our Strength&reg; has led the fight against hunger and poverty by inspiring individuals and businesses to share their strengths. Today, our priority is to end childhood hunger in America. By raising funds to support the most effective community-based programs that feed hungry children, partnering with organizations pursuing long-term solutions, and helping families help themselves through nutrition education programs, Share Our Strength will ensure that the more than 12 million children at risk of hunger have access to the nutritious food they need to learn, grow and thrive. For more information, please visit <u>www.strength.org</u>. &nbsp;# # #