Clevelanders Turn to NewsChannel 5's Website in Record Numbers

Mon, August 13, 2007 by John Butte

The second week of August brought powerful storms to Northeast Ohio, driving internet users to NewsChannel 5’s in record numbers.  On Tuesday, August 7th, garnered 1.2 million page views (compared to a 450,000 daily average), making it #1 in the Internet Broadcasting Network (IBS).  IBS services more than 70 television station websites in the country, including markets such as New York and Los Angeles.  Then on Thursday, August 9th, generated 1.1 million page views as severe storms and tornados rolled through NewsChannel 5’s viewing area. The various website elements included live streaming weather coverage from NewsChannel 5’s team of meteorologists, breaking weather stories, slideshows and video clips.  In addition to the page view success, the storm coverage further proves that viewers value online interaction and will view content submitted by other users.  The community slideshow, comprised of about 50 photos of the storm, garnered more than 100,000 page views while a single video clip submitted by a Twinsburg resident received 2,120 page views. Below is a list of some of the popular elements and the corresponding page views from the August 9th storm:

  • Community Slideshow = 205,448
  • Maps/Radar = 42,038
  • Weather Alerts = 25,970
  • Live Streaming Coverage = 13,484
  • Story: Weather Summary = 26,704 
“We’ve always considered an integral part of the NewsChannel 5 newsroom,” comments NewsChannel 5 Marketing Director Peter Noll.  “Giving people breaking news and breaking weather details online is just as important as on-air, and we’re glad that people throughout Northeast Ohio are logging on to in record numbers to get that key information.” WEWS NewsChannel 5 launched in 1997.  It was the very first television website in Cleveland and continues to give users comprehensive local and national news, weather, and entertainment.