KSHB-TV NBC ACTION NEWS ADDS SEVEN HOURS OF WEEKLY NEWS COVERAGE
Wed, November 14, 2007 by Amanda Broyles
(Kansas City, Missouri)- Craig Allison, Vice President and General Manager of KSHB-TV, today announced the addition of seven new hours of news programming each week starting in mid January. Weekdays, the station will add a midday newscast from 11:00 a.m. - noon and NBC Action News Today will expand from five days to seven days week.
Beginning in mid January, the fourth hour of the Today Show will move to 10:00 a.m., Monday through Friday, from its current 11:00 a.m. slot to make way for NBC Action News Midday. On Saturdays, NBC’s Saturday Today moves to 6:00 a.m. and NBC Action News Today will air from 8:00 a.m.-9:00 a.m. On Sundays, NBC’s Sunday Today moves to 7:00 a.m. followed by NBC Action News Today from 8:00 a.m.-9:00 a.m.
KSHB-TV News Director Rick Iler stated, "Our news team is excited about the extra seven hours of local news programming. It’s something we have wanted to do for quite a while. The timing is perfect for us to expand our news product and step into these new dayparts."
"This is a natural extension of our award winning news service," said Allison. "Everyday our experienced team of news professionals gives our viewers the metro’s most complete coverage, most accurate weather forecasts and Kansas City’s best Breaking News coverage. Now, the NBC Action News team will provide this service to our viewers in two entirely new time periods."
NBC Action News Midday will be anchored by NBC Action News Today anchors Jeff Vaughn and Christa Dubill. Meteorologist Brett Anthony will continue his duties by delivering the Action Weather Plus forecast. The announcement of the anchor team for the weekend editions of NBC Action News Today will take place as the premiere date approaches.
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