Scripps names Mashburn director of circulation for newspaper division

Tue, August 26, 1997 by Tim King

CINCINNATI, Ohio — Dan J. Mashburn, director of circulation for The Knoxville News-Sentinel, has been promoted to director of circulation for The E.W. Scripps Company’s newspaper division. Scripps, The News-Sentinel’s parent, operates daily newspapers in 16 markets across the country.In his new position, effective immediately, Mashburn will serve as an advisor to circulation executives at Scripps newspapers, which deliver to 1.2 million daily households and 1.3 million on Sunday. He will retain his current position in Knoxville and will be based there.“With more than two decades of experience in circulation management, Dan Mashburn brings proven talent and innovative ideas to our newspapers,” said Alan M. Horton, senior vice president for newspapers. “He has developed and refined marketing and managerial techniques in Knoxville that will help all of our newspapers.” During his service at The News-Sentinel, which has circulation of 127,000 daily and 177,000 on Sundays, Mashburn has implemented a reorganization program that resulted in significant cost savings. The alternate delivery program he developed for the distribution of magazines, samples and advertising supplements is an industry model. He also created a subscriber-card program that provides discounts from advertisers to subscribers. Mashburn will report to Jeffrey J. Hively, who held the position of corporate director of circulation from 1992 until 1994, when he was promoted to vice president of newspaper operations. The Knoxville position is not Mashburn’s first with Scripps. He began his newspaper career at the Company’s other Tennessee daily, The Commercial Appeal of Memphis, in 1974. He started as a promotion and training manager and worked his way up to assistant circulation director.In 1985, Mashburn left Scripps to become circulation director for The News American, then a Hearst newspaper in Baltimore. In 1986, he moved to another Hearst publication, The San Antonio (Texas) Light, where he stayed until joining The News-Sentinel in July 1987.He is a member of the Southern Circulation Managers Association, the United States Postal Customer Committee and the Knoxville Chamber of Commerce. He serves on the board of the American Red Cross’ Knoxville chapter.Mashburn holds two degrees from Memphis State University – a bachelor’s in business administration and a master’s in education. He and his wife, Cheryl, have three children: Sally, 21; Daniel, 18; and Jamie, 15.The E.W. Scripps Company operates nine television stations; daily newspapers, in 16 markets; cables systems with more than 800,000 subscribers; two television production companies, Los Angeles-based Scripps Howard Productions and Knoxville’s Cinetel Productions; United Media, a licensor and syndicator of news features and comics; and Home & Garden Television – a 24-hour cable television network.