Fri, February 13, 2009 by Amanda Broyles, Publicity Coordinator

(Kansas City, Missouri)- KSHB-TV, Kansas City’s NBC Action News Station, has launched a new community service campaign aimed at helping viewers find employment. Faced with a weakening economy and thousands of layoffs, many metro residents are struggling to make ends meet.  So, NBC Action News felt the need to help.


In November, NBC Action News launched “Workers Wanted Wednesday.”  Each Wednesday during NBC Action News Today and NBC Action News Midday, viewers are encouraged to call a special phone bank where they’re connected with employment experts.  Since Workers Wanted Wednesday first launched, NBC Action News has taken more than 7,500 phone calls, recorded over 73,000 views on their website and has put more than 100 metro residents back to work. On February 2, 2009, KSHB-TV partnered with National Career Fairs for the first Workers Wanted Wednesday job fair, where nearly 1,300 job seekers were connected with metro employers looking for workers.  On Wednesday, March 11, 2009, NBC Action News will host another career fair from 11:00 a.m. to 3:00 p.m. at the Holiday Inn, 8787 Reeder Road, in Overland Park, Kansas.

"With the huge response we have received to our Workers Wanted Wednesday segment, it has obviously stuck a cord with our viewers.  NBC Action News is pleased to provide this important assistance to our viewers during this tough economic time," said Craig Allison, Vice President and General Manager of KSHB-TV and KMCI-TV.  

In addition to the phone bank, a career fair and news segments, NBC Action News has produced one live webcast and two live web chats on www.nbcactionnews.com.  These on-line programs have reached more than 2,000 job seekers.  

Rick Iler, News Director of NBC Action News said, “This news segment has been a huge success and continues to grow every week.  The best part of it is we are helping viewers find real jobs in the area.” Viewers can watch ‘Workers Wanted Wednesday’ every Wednesday on NBC Action News Today from 5:00 a.m. to 7:00 a.m. and NBC Action News Midday from 11:00 a.m. to 12:00 p.m.  

The E. W. Scripps Company (www.scripps.com) is a diverse, 130-year-old media enterprise with interests in broadcast television stations, newspaper publishing, and licensing and syndication. The company's portfolio of locally focused media properties includes: 10 broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates and one independent; daily and community newspapers in 15 markets and the Washington, D.C.-based Scripps Media Center, home of the Scripps Howard News Service; and United Media, the licensor and syndicator of Peanuts, Dilbert and approximately 150 other features and comics.