Weinstein promoted to GM in Bakersfield

Fri, May 18, 2012 by Valerie Miller

Steve Weinstein, a proven leader with vast experience in local journalism and video storytelling, has been named general manager of KERO-TV in Bakersfield, Calif., effective June 4.

KERO, the market’s ABC affiliate, was acquired by The E.W. Scripps Company on December 31, 2011.

Weinstein has been the news director at KJRH, the Scripps-owned NBC affiliate in Tulsa, Okla., since 2006.

“Steve has the ability to inspire quality journalism while addressing business opportunities in the vibrant market of Bakersfield,” said Brian Lawlor, senior vice president of the Scripps television division. “He is an award-winning video journalist who has strong business acumen, so he can effectively manage content issues while helping our sales executives devise customer-driven solutions on multiple platforms. His expertise in the area of technology also will serve the station well as it engages viewers on smartphones and tablets.”

“Perhaps most important,” continued Lawlor, “is that Steve has a clear understanding of the Scripps mission to serve its community. That’s our driving passion, and he’ll pursue it in ways that will benefit our audiences and advertisers.” 

Weinstein graduated from the University of Florida with a degree in telecommunication and a minor in business. Before arriving in Tulsa in 2006 as news director, he served as news operations manager at WMAR in Baltimore. He was an award-winning news photography earning six regional Emmy awards and the AP Photographer of the Year honor for the Chesapeake region in 1998.    

“Bakersfield offers a world of opportunities on so many different levels,” said Weinstein. “KERO is home to many creative and talented people, and I know I will benefit from their community insights and their knowledge of local businesses. My family and I look forward to moving to California with the goal of having a positive impact on Bakersfield."

He and his wife, Rose, have two children.

About Scripps

Scripps (www.scripps.com) delivers quality journalism and creates valuable marketing environments through television stations, newspapers and a growing menu of digital products and services that now includes social games. Creative and mission-driven employees "give light so the people can find their own way" at 19 television stations in major U.S. markets and at newspapers in 13 markets.

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